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Concept

Design

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Services Provided

Client

ITC Hotels

The Project

As an Assistant Producer of Contentwala Production team, I helped film and produce 100 videos for the Responsible Luxury Initiative of ITC Hotels. These videos were filmed across 6 properties of ITC Hotels in Mumbai, Delhi, Bangalore and Chennai.

About ITC’s Responsible Luxury Initiative

ITC’s Responsible Luxury is the effective combination of luxury and responsible practices so that the luxury experiences delivered at ITC Hotels do not in any way burden the environment or the society around us. In fact, it is aimed at creating a positive impact on both the community-at-large and the environment.

It ensures that sustainable practices are built into their hotels in the design phase itself, thus enabling ITC Hotels to be eco-embedded, services to be eco-easy and our associates to be eco-sensitised; all of this while ensuring guests indulge guilt-free. All ITC Hotels are LEED Platinum certified.

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